Posted by Vic on September 21, 2005 at 17:11:21:
In Reply to: Re: Re: The Special Weekend CBSFM should have done for all of us. posted by NickGrippe on September 21, 2005 at 15:54:48:
They did better in the '80s because the typical oldies listener hadn't yet aged out of the so-called "money demos."
If you're trying to appeal to those same listeners today, you're going to get an audience which is 55+, and that is not what advertisers want.
That's the root of why CBS-FM was in trouble and why the traditional oldies format has fallen into disfavor with station owners.