Posted by Bob Smith on October 10, 2005 at 00:06:47:
In Reply to: Re: Re: Re: Re: Re: Re: Next format for WCBS-FM posted by Vic on October 09, 2005 at 22:30:08:
But CBS-FM as a personality oldies station DID have boatloads of listeners between 30 and 54, and that's the cream of the demographic crop...young enough that ad agencies believe they can reach them, and mature enough to have disposable income for big ticket items. An advertiser's dream. And they threw it away.
Actually, Infinity's best bet for that frequency would be to go back to what they were doing before June 3, and bring back as many of the people who were doing it as they can convince to return. Will they admit their mistake and do that? Probably not. But the NEXT Infinity management, which Les Moonves wll probably hire sometime in the next six to nine months, just might...