Posted by John B on October 18, 2005 at 20:41:50:
In Reply to: Was it really all about K-Rock? posted by Gerry on October 18, 2005 at 19:25:38:
Could be if 92.3 Goes to Infinity's "FREE FM" All Talk Format...that can be a pretty EXPENSIVE Format I imagine!
Re:The CBS-FM Change...even though they are saving $$ by not having jocks...it ALWAYS COSTS MONEY to change formats.Expenses may be down initially,but so is Ad Revenue and additional expenses which include the Licensing Fees for "JACK",advertising and promoting a new format-usually 12 months(In the BEST CASE SCENERIO) before a new format catches on-more often than not 18-24 months...at which time,they might have to end up changing formats again.
So altho it may seem that CBS-FM is saving money-it's more likely Infinity is keeping it on the air via life suppport...in fact WINS,WFAN and WCBS-AM are probly supporting both CBS-FM and WNEW-FM at this point.I'd sure like to see the $ Figures.