Posted by Paulus on July 19, 2007 at 11:35:23:
Playing The Beatles is a no-lose proposition on CBS-FM. Literally everyone has heard of The Beatles (as close to 100% recognition as you can get); you can go somewhat deeper in song selection ("somewhat" meaning I'm A Loser or Michelle but not Baby's In Black or What Goes On); and they always sound fresh yet familiar -- which is the desired combination for any song choice. And they are something that CBS-FM can truly "own" in the New York radio marketplace.
It's great to hear so much Beatles in rotation and it's the right thing for CBS-FM to do.