Re: Re: CBS-FM Should Use Bob Shannon and This Board As a Model


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Posted by Marty Brooks on July 19, 2007 at 19:08:31:

In Reply to: Re: CBS-FM Should Use Bob Shannon and This Board As a Model posted by Bob Shannon on July 19, 2007 at 13:23:01:

It's more than that. This all seems to come very easy to you and I bet you think interacting with people on this or the other Boards is no big deal.

But this is what the big strategists refer to as convergence, viral marketing, interactive experience, building community, etc, etc. Companies pay people big bucks to come up with these concepts and you do it as a matter of course.

CBS needs to realize that if CBS-FM successfully implements this new/old format, part of the reason is because of the community on this Board and that is due to you and Allan. And, of course, a very large part is due to the way you sound on the air and the loyalty you've garnered over the years.


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