Posted by Kevin Tekel on July 21, 2007 at 23:54:06:
In Reply to: Jingles posted by Christopher G on July 21, 2007 at 23:26:45:
The JAM "Do It Again" jingle package has always struck me as too "cheesy" for an Oldies station. It clearly uses all synthesized instruments, which just isn't a good fit for a format focusing on the era when pop music had REAL guitars, pianos, saxophones, drums, etc. in the band (and early synthesizers which created their own sound, rather than trying to mimic the sound of a real instrument).
Of course, producing a jingle package using a real live band in a studio would be more expensive than an all-synthesized one, but as a true world-class station, CBS-FM should really reflect the authenticity and craftmanship of the music it plays in its own jingle package.