Posted by Larry on July 24, 2007 at 18:36:28:
In Reply to: Re: Re: Re: Cousin Brucie - Why keep asking for him? posted by Joe Marchese on July 24, 2007 at 17:07:51:
> Count me among those who would love to see him
> return to WCBS-FM in *any* format! Even on 60s
> Vibrations on Sirius, Brucie plays a lot of
> 1970s & 1980s alongside the 1950s & 1960s
> Brucie's statement read that "all options are
> open"
This is my point. Above is his "official" statement to WCBS-FM.
BUT, again, he actually said on his satellite show that they offerred him a spot on the new WCBS-FM and he said he would never associate himself with a station thats clearly not what it was when he was there.
He also said: "I worked for a golden oldies station, This is a 60's 70's 80's mix station. It's just not the same"
Unlike what Mike said, he WON'T roll with the punches. He knows what will make a buck in NY, and knows the radio business with advertisers. The 50's & early 60's are not dead. Even his Sirius listeners' reactions are great - and he plays lots of 50's tunes.
There are just obviously more ways to please NY advertisers. Oldies stations eliminating a complete decade of Rock & Roll in other markets is just not fully applicable to the NY area, therefore a non-sequiter.
A program director is a human being, and makes decisions within a leeway of what will make the station the most money - there is always room for a nudge in the direction of personal taste, and Brian Thomas would not make a statement saying he molded his stations to where he eventually became a fan of them himself - if he were just robotically making decisions.
He, of course, ups the demos and follows the numbers to correct the mistakes of the 2002-2005 programming decisions where they were only bringing in 30 million in advertising. Adding at least couple of 50's tunes an hour throughout the week would not screw up the stations focus. It would just annoy a couple of experts on this board, and prevent Brian Thomas from becoming a fan of this station, too - as he WAS a fan of JACK and its 16 million in billing.
There's way too much speculation here by making this an ALL or NOTHING type of decision. Its not 100% science as the way the numbers are aquired is not 100% perfect.
Considering the relatively small amout of fun first decade songs desired to make the station better, its a major assumption that NY advertisers would balk - but Brian Thomas can easily nudge the station within the leeway to make sure 50's NEVER becomes part of the daily playlists.
Like the assumption with JACK, eventually everybody will shut up already about this dead 50's stuff, and allow listeners like Terry Moore to relax with a doob, listen to the Doobie brothers, and mellow to 90% 70's music. How boring.
NY is NOT like the rest of the country. I doubt corporate advertisers are COMPLETELY blind to this.