Posted by Allan Sniffen on August 06, 2007 at 12:40:59:
In Reply to: Re: Re: Re: Re: Bringing Back the CBS-FM Positioning Has Its Downside posted by Spencer Morasch on August 06, 2007 at 12:25:21:
>>> The way the show was promoted raised everyone's expectations up so high that nothing less than a Cousin Brucie, Dan Ingram, Harry Harrison, Ron Lundy, or anyone else of that kind of caliper would have cut it.<<<
Promoted how? I never heard a single promo on the station that suggested anything like this was going to happen. Those criticizing seem to be doing it based on a couple of sentences in an FAQ section on the CBS-FM web site. That's really stretching.
>>>All weekend long, the DJ's doing the live promotions pumped it up as nothing short of spectacular <<<
What I heard was various on air comments along the lines of "it will be a surprise". Well, it was, wasn't it? In fact, I would suggest it was a bigger surprise than if Bill Brown showed up. With all the lists being posted, there was but one guess that it would be Wolfman Jack. That suggests the live promos were accurate.
>>>, it was destined to fail as a result of it's own promotion success.<<<
I don't think it failed. I think a bunch of radio fans were disappointed that someone they listened to for years didn't show up. Just keep in mind that this was the first show. There will be others.
It's your own (collectively "your") expectations that were the problem. Is that understandable under the circumstances? Perhaps... but that's a function of the "P-1" listeners as much as the station itself.