Posted by Rick Johnson on August 12, 2007 at 09:53:33:
In Reply to: Re: Bob Shannon and CBS FM in The New York Times posted by Allan Sniffen on August 12, 2007 at 08:52:32:
>>One other point that I don't see being written even here on this Board after over 8,000 posts. Oldies, as a format, is all about sounding like it's a lot of fun. Those on the air cannot be negative or cynical. I've seen people suggest that Imus could work at CBS-FM. I disagree completely even though I'm an Imus fan. Totally wrong approach for the format. If you don't sound like this is the best job in the world, you're not doing your job.<<
An excellent point, Allan. You can't write a memo to get your air talent to "sound like they're having fun" - people see through that in a heartbeat.
I think the "new" CBS-FM is a station others need to look at and emulate - not in format, but in assembling an airstaff that compels you to listen.