Posted by Steve Green on August 18, 2007 at 09:37:00:
In Reply to: Re: 77 Oldies vs 101 Hits posted by Fred Clemens on August 18, 2007 at 03:45:55:
Good points, Fred.
Supporting one you made, I venture further about my guess that WABC's Oldies audience at that time is older on average.
At which point, any overlap by listeners and fans of both stations is where any competition would lie. And there is some overspill, considering the relative fanaticism through which both stations' returns spawned necessary spinoff boards, with many of the same names posting (and I daresay lurking).
Perhaps a better way to've phrased it would've been 'which station takes that time slot more seriously?' At first glance it would seem that, with 77 often pre-empting the essence with other commitments, CBS-FM comes off as more resolute. On the other hand, theorizing that CBS-FM is hoping to build one of those listen-at-work/PPM foundations as a priority, then their Saturday night fare becomes a secondary issue as well.
Shades of Murray and Bruce and BMR, at any rate!
Which opens up *another* topic : Which of the three (Gary Stevens later would be WMCA's nighttime host) pulled older listeners ... if any did? Were those delirious Top 40 nighttime radio wars dissected at *all* for demo value, or were we all considered just a pile of kids?
For what it's worth : BMR tops here, Murray the K second, Morrow third. In a close race.