Musicradio 77 WABC
The Greatest Top 40 Music Radio Station Of All Time!
-- A Web Site From Allan Sniffen

 

This web site has been accessed 6383385 times since January 5, 1997
Last updated  April 21, 2015

 

The Musicradio WABC Picture of the Week
(Updated every Tuesday Night)

"The Big Ticket"
(1976)

bigticket1976-1s.jpg (23441 bytes)

bigticket1976-2s.jpg (26626 bytes)
(pictures courtesy Frank Raffa)

After the huge success of the "WABC 25,000 Button" WABC was in search of a new big contest.
Times had changed since WABC gave away just kitchen appliances in the mid sixties.
Competition with other stations pushed prize limits (and prize expectations) higher and higher.

"The Big Ticket" was Rick Sklar's last big contest for WABC prior to his promotion to the network.
In his book "Rocking America" he described the contest this way:

"The last of the great promotions I saw launched at WABC was called "the Big Ticket."
It made the fullest possible use of the data processing and of ABC's Mainframe computers in Hackensack.

"The idea was simple enough.  On a certain Sunday, every major newspaper in the area
would include a four-color cardboard supplementary insert.  It would contain
numbered tickets and would show fantastic prizes, ranging from automobiles to
fabulous vacations to color television sets and appliances of every type.
If your ticket number was announced over the radio, you would win a gigantic prize.
If only the first three digits of your number were called, you would still win a prize,
albeit a smaller one, admission to a movie perhaps.  All you had to do when you heard your
number was to call WABC and claim your prize.  To verify your claim we would ask you
to read back the winning number from your ticket and also a second or verification code number
that was on the ticket and unique to it.  Our computer operators would punch up the
verifying numbers on a screen and if your winning number accompanied it,
we knew we had a legitimate winner.

"Tens of millions of tickets were dropped on the marketplace at the same moment.
We gave away prizes for three months.  The ratings jumped two entire share points.
"The Big Ticket,", under other names, was seized on by stations everywhere.
In Chicago, a station mailed tickets to listeners instead of including it in the Sunday papers.
Houston, Detroit, Boston, and other markets saw ratings leap when
tickets went out just before a rating period."

Here is a Bob Cruz aircheck from March 13, 1976.
This show was recorded the Friday night/Saturday morning
just before the Sunday papers were to have the "Big Ticket" insert included.

As a side note, this aircheck of Bob features him just
after he started at WABC on March 1, 1976.

Bob Cruz on WABC


3-13-76
        

John Troll Profile

"J.T." is the main person behind the weekly Rewound Radio DJ Hall of Fame Show.
He collects, restores and programs those great classic DJ shows for the very popular Saturday afternoon show.
Scott Benjamin interviewed him for Musicradio77.com:

John Troll Profile


 This Week's WABC Music Surveys for 35, 40, 45 and 50 Years Ago
Updated Every Tuesday Night
(WABC New Survey Day!)

April 22, 1980
April 22, 1975
April 21, 1970
April 20, 1965

 

Rewound Radio
The great music of the Musicradio WABC Era all day, every day!
"It's not how old it is... It's how GOOD it is!"
Click HERE!

 

Web Site Index

WABC Musicradio 77 Web Site Introduction

The introduction to this web site and why WABC was the "greatest Top 40 radio station of all time".

The Sound of Musicradio 77 WABC

Hundreds of WABC recordings including airchecks, interviews and promos.

The Evolution of Musicradio WABC

A chronological audio trip through WABC's time as a top 40 radio station. 

WABC Weekly Music Surveys

Every music survey from 1960-1982.

WABC Top 100 Songs of the Year

The WABC Top 100 Songs of The Year lists from 1964 to 1982.

WABC Jingles

WABC is the most famous radio station ever for its jingles from legendary companies like PAMS of Dallas, and JAM Creative Productions.

Musicradio WABC: Those great DJ's!

The great WABC DJ's!

WABC Air Schedule

The complete list of the dates and times that each air personality was scheduled on WABC from December 1960 to May 1982.

New York Radio Personality Harry Harrison Remembers

Harry Harrison did the "Morning Drive" show on WABC from 1968 until 1979. Harry contributed an unbelievable collection of memorabilia to this web site.

Musicradio WABC Rick Sklar Page

Rick Sklar was the programming wizard behind Musicradio WABC. 

WABC Glenn Morgan Page

Glenn Morgan came to WABC as Assistant Program Director/Production Director in 1971. He became Program Director in 1975 and Operations Director in 1977.

Al Brady Comments

Al Brady was program director of WABC in 1979 and 1980. 

Les Marshak's WABC Odyssey

Les wrote his story and contributed airchecks.

Musicradio WABC Frank Kingston Smith Page

Frank Kingston Smith contributed some "inside" stories about some of his experiences at Musicradio WABC.

Musicradio WABC Bill Epperhart Page

WABC Engineer Bill Epperhart contributed a fascinating look at what it was like to be a Studio Engineer at Musicradio WABC.

Bob Hardt and WABC News

Bob Hardt was the voice of WABC News every afternoon during Dan Ingram's show.

Musicradio WABC Beatles Page

WABC successfully aligned itself with the greatest pop music phenomenon of all time: The Beatles.

Why Did WABC Have Such a Great Signal?

You really could hear WABC everywhere (or so it seemed).

Julian Breen Remembers

Julian Breen was Assistant Program Director at WABC from 1968-1971.

The Day The Music Died

It all came to an end on May 10, 1982.

 


Musicradio WABC Pictures and Memorabilia

 A Virtual Tour of the WABC studio in 1978

Pictures of the Musicradio WABC studio at 1330 Avenue of The Americas.

The WABC Studios in 1964

Before WABC moved to the famous "Avenue of The Americas" address, it was located at 1926 Broadway in New York.

My Letter from Dan Ingram

I wrote to Dan and got a letter back... in 1972!

WABC Musicradio $25,000 Button

One of the greatest radio promotions, anywhere, ever!


WABC Profiles And Tributes by Scott Benjamin

Scott Benjamin has contributed many tributes and profiles to the web site from those who worked at WABC during the Musicradio era.  Here is the archive of his contributions.

Dan Ingram at the Museum of TV and Radio

"Hi, Kemosabe! A Conversation with Dan Ingram" was a presentation Dan Ingram gave at the Museum of TV and Radio in New York City on October 25, 2001.

Harry Harrison's Last WCBS-FM Show

Former WABC personality Harry Harrison did his final show on WCBS-FM on March 19, 2003. 

Ron Lundy's Final Days on the Radio

Former WABC Air Personality Ron Lundy retired from WCBS-FM on September 18, 1997.

Big Joe's Happiness Exchange

"Big" Joe Rosenfeld did an overnight program in the early years of WABC's run as a Top 40 radio station. 

WABC Rewound!

WABC re-created itself each Memorial Day between 1998 and 2009.  It was inspired by this web site! 

The Top 77 of All Time

Yearly surveys of the top songs of all time as voted by you!

The New York Radio Message Board

Discussion of current New York Radio topics!



Thanks for stopping by and stay tuned!
If you have comments about Musicradio77.com, click:
E Mail Allan Sniffen

This page is not an "official" page, and is not created nor endorsed by the current or former management of radio station WABC.  Except where otherwise noted, the information on this page is from items I personally collected or heard broadcast over many years and represents my personal interpretation and opinion of those events.

All written material on the pages of this web site is the property of Allan Sniffen unless otherwise noted and cannot be duplicated or otherwise distributed without prior written consent.  Image files are either the property of Allan Sniffen or are the property of the noted contributor and also cannot be duplicated or distributed without prior written consent.