Posted by Jared on February 06, 2008 at 13:03:43:
In Reply to: Re: Re: 101.9 RXP: Where Is The Audience? posted by Claudia Perry on February 06, 2008 at 11:43:33:
I could see this station working, demographics are changing in NYC, rural and surburban white young professionals are flocking to Brooklyn and Queens. Visit say Bushwick, formally a lower income area, now this area is blooming and populated with the kind of people that would normally not go near the FM radio(due to lack of variety), now they have a station. Some call this new-wave of Brooklynites "hipsters", they are basically out of towners, re-planted in Brooklyn.
K-rock is not delivering the music that 20 and 30 somethings want to listen to. WFUV has a horrible signal in many areas, this will be their station. With a "young professional audience" I could see this billing well, never a top 10 station, but possibly a money maker.
Alan, you are wrong in assuming NY is not a "rock town". There is an audience for rock music but programmers have not delivered a good rock station to NYC for years. The biggest mistake 101.9 can make is turn the station into another K-rock, stuck in 1994, with Nirvana and RHCP all day long, quickest way to make the listeners go bye bye. Pesonally I have not listened to music radio in almost 10 years in NYC, for the first time in years I tuned in an FM music station.
When K-rock came back on the air, I predicted they would program the station as followed : Nirvana, Offspring, Nirvana, Offspring, RHCP, Nirvana, Offspring, Nirvana, RHCP... I was basically correct, and it is bombing!! Who really wants to listen to a playlist stuck in 1994? Hence, the I-pods stayed on, and K-rock falling on deaf ears. How one gets paid to make these decisions is beyond me. I could have done the P.D at K-rock's job, afterall I predicted what the playlist would be.
The question is, will the rock audience give radio another shot?
I think tight playlists work with CHR music, but not with rock. This is why rock has failed in NYC for years, too tight a playlist.