Posted by Walt on April 08, 2008 at 20:19:58:
In Reply to: Re: The Numbers That Really Matter posted by James Melore on April 08, 2008 at 17:13:36:
>>Wow, where did the money go?!?<<
For one thing, as soon as personalities who have, over the years, built a lucrative advertiser base (Imus, Stern, Gambling, Grant) leave their current slots, the add-pulling process can be swift. When those same personalities reemerge elsewhere it can take much longer to rebuild the relationships.
While ad sales at "other media" slowly ramp up year after year, it's a shame that terrestrial radio owners have been so willing to erode their steady ad base by firing or not retaining the people who attracted them in the first place.