Posted by al germond on April 09, 2008 at 00:43:07:
In Reply to: Re: The Numbers That Really Matter posted by Will G on April 08, 2008 at 07:05:31:
WQXR-FM/96.3 = $12.9-million or how does a 13x improvement in revenue over 61 years compare with various indices over the same period such as the cost of living/rate of inflation, etc.
The following is from May 21, 1947 issue of "Variety." -- "WQXR heads for $1,000,000 Gross"
"New York's longhair station WQXR [and presumably WQXQ-FM/45.9], which hit a new income high in 1946 with an $800,000 net take, is likely to go way over the $1,000,000 in 1947, according to sales figures for the year's first four months. During this period, WQXR business showed a 42% increase over the same period last year, with March the peak month with a 55% improvement over last year. Hugh Kendall Boice, indie's vice-prexy in charge of sales, explained rise on the basis of renewal of old contracts and the return of advertisers to the air where they were forced off the air due to wartime shortages. One of the big deals closed during this period was the one-hour across-the-board time purchase by the N.Y. Yankee baseball club."