Re: 92.3 Now: The First Example of How FM Music Radio Is In Trouble


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Posted by David Gleason on July 22, 2009 at 02:46:00:

In Reply to: 92.3 Now: The First Example of How FM Music Radio Is In Trouble posted by Allan Sniffen on July 21, 2009 at 08:43:24:

Nah, it's just a station that did not quite get it right. Was there a hole? Is the music right? Are the rotations right?

Every question raises several more.

Yet on the Left Coast, the same company, under a different and obviously better PD, Kevin Weatherly, has taken the same concept and brought it well into the top 5 stations in about the same amount of time.

The teens are listening. The 18-24 women are listening. The people who supposedly don't care about radio any more are listening... nearly 3 million of them in a market with a third less population than New York.

Radio is not in trouble... New is in trouble.


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