Posted by Bob T. on September 08, 2009 at 15:57:09:
In Reply to: Re: Z100 Commercial Free Afternoon Drive posted by Steve Green on September 08, 2009 at 10:44:08:
Here's a much more cynical view.
My guess is that Z-100 just can't sell as many spots as they'd like--you know, recession, resistance, yada and yada--so they're making a positive out of a negative.
I wonder how, of if, the local sales force explains to potential advertisers that, yes, they're getting drive time at an increased rate over other time slots, but, no, they're really not getting the heart of drive time.
Best guess. When the sponsors come back, so will the spots and the commercial free blocks will fade into the ozone.
What to first look for: "Today's commercial free Z-100 music is brought to you by......"