Posted by Barry on September 12, 2009 at 09:28:49:
Lite FM reached a 7.1 in the overall PPM ratings in August, without playing a single Christmas tune.
That's an impressive feat in a market with so many other radio stations. I would think August is a slow month for an A/C station, with lots of office workers away on vacation.
We've criticized on this board some of the decisions that were made by this station, such as carrying Delilah, but it is hard to argue with success.