Posted by Mike Schwartz on September 13, 2009 at 10:18:51:
In Reply to: Re: Re: WLTW! posted by MikeN on September 13, 2009 at 01:10:41:
Two points strike me when reviewing their current success in the ratings.
1) The on air personal changes from the past two year don't appear to have had any discernable effect on their numbers-suggesting that the music is the draw on Lite, not the jocks.
2) The new jingle package is so similiar to that used by CHR/Pop WBLI @ 106.1 that I often have to hear the song AFTER the jingle just to make sure that the analog tuner is in the right place.