Posted by Jeff Morris on September 13, 2009 at 23:33:32:
In Reply to: Re: Re: Re: WLTW! posted by Allan Sniffen on September 12, 2009 at 22:16:27:
"So, if you're going to buy advertising time on radio (or anyplace else), where are you going to invest your money? On a station that has listeners that will be more influenced by your pitch or on a station where listeners will be less influenced? Answer that question correctly and you've got the reasoning!"
You're assuming you CAN answer that question "correctly". Seems to me if it's a choice between more listeners with more money who are less influenced by your ads, and fewer listeners with less money who are more influenced by your ads -- that's pretty much a draw, isn't it?