Rock and Roots Radio

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Posted by Barry on September 30, 2009 at 10:23:12:

That is the new slogan for WFUV 90.7 FM. I think it sounds kind of cool. According to AllAccess, they will be mounting their first ad campaign, with ads on "mass transit and cable television."
MD Rita Houston said, "It's always been a challenge to describe WFUV's unconventional format." The new slogan is an attempt to do that concisely.
Up till now, they have not promoted themselves as a rock station. For years their format was called City Folk, but that term was dumped a while back. I suppose that even on noncommercial radio, folk music is unfortunately not very popular anymore.
Is it unusual for a local noncommercial station to advertise on transit and/or cable TV?

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