Re: Re: Re: September Arbitron Released


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Posted by Ari Indik on October 08, 2009 at 14:18:46:

In Reply to: Re: Re: September Arbitron Released posted by Kevin L. Sealy on October 08, 2009 at 12:48:23:

>>You have to take into considereation that the Philly market has less competition than New York.<<

Why? NY has 21 FM signals on the commercial side of the band that can be heard in the center of town. Philly has 22. This includes rimshots with a decent chance to be heard, including 92.7 in NY and 101.5 in Philly.

In NY, 4 of those are in Spanish and 3 others produce non-commercial programming. In Philly, 0 are in Spanish and 1 produces non-commercial programming. So, in NY, there are 14 non-commercial FM stations airing English language programming, while in Philly there are 21.

On the AM side, though, NY beats Philly by a bunch. NYC has 21 AM stations and Philly has 17.

These are according to radio-locator.com searches on 10036 and 19103. FM stations are modified by my impression of what is receivable in each city (having spent considerable time in both), while AM stations are modified to include only those with signal strength of 4 or 5.

It also admittedly doesn't consider the full range of choices of listeners in parts of the market other than the center of town, where various suburban options might also be available.


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