Posted by Dave DuBrow on October 08, 2009 at 14:55:46:
In Reply to: Re: Cash Giveaways posted by GaryEdwards on October 08, 2009 at 12:19:50:
When a radio station does a cash giveaway, it sounds like a cheap gimmick.
What the station is doing is "buying" your loyalty to it. To what degree of success this method holds is not readily known.
I will bet the majority of people who enter these contests do so because of either the prize or the cash itself. Some make a career out of manipulating radio stations in this regard.
A disclaimer of not being eligible to enter for the next 60 days as an example, won't stop the hardcore contest fanatic.
It has become harder to remain loyal to a station which continues to offer cash giveaways because there are so many other listening options.
In some cases, a radio station will attempt to ruin a cross-town station's contest by alerting their audience when to call in. The classic radio wars.