Posted by Bobby Middlebrooks on October 19, 2009 at 17:52:16:
In Reply to: Why does WCBS now best WINS? posted by Rick Alexander on October 19, 2009 at 11:47:05:
Yankee Games is the answer.
Take a look at any studies done by ARBITRON and their ppm analysis and it shows how any radio station carrying a good (winning) sports team and you will see that radio station's numbers spike big time.
Especially the 6+ numbers- which I'd imagine is what you are looking at Rick.