Posted by Jimmy on October 27, 2009 at 14:08:57:
In Reply to: Re: Re: Re: Scott Shannon's Announcements for Sean Hannity posted by Allan Sniffen on October 27, 2009 at 12:11:04:
I guess there is no way to know. We'd have to do a focus group. But if even 10% (and my guess is the number is higher) of people listening to the Shannon voiceovers say "Hey, isn't that the guy, whats his name, Shannon something on PLJ, he hates Obama or something? Huh, well guess what, I guess I won't be listening to HIM anymore, harumph" then PLJ loses.
The only thing that could convince me that it's not harmful to PLJ is if there was some cross-cume data showing that virtually no people, less than, say, 3% of WPLJ's listeners tune into WABC (or specifically the Hannity show).
Scott's voice is really distinct. A lot of the Hannity listeners are in their forties and may have grown up with Scott from his Z-100 days. I think they will know it is him and not just "radio insiders" will notice.